Visual artist, fashion designer, author and radio host Claudia Chan Shaw has been appointed World Square’s Cultural & Artistic Ambassador as the Sydney retail and entertainment hub continues to build itself as a local and global event destination. Claudia has already been deeply involved with World Square as the curator of its Lunar New Year celebrations for 2019 and her appointment as Cultural & Artistic Ambassador is a natural extension of that.Claudia was the Curator of Lunar New Year 2019 activities at World Square and conceived the Three (not so) Little Pigs installation of three whimsical 2.8m pigs doing a fan dance. This informed the inspiration for the content of the Augmented Reality experience where the pigs came to life and danced on the big screen with visitors to World Square. The fan-dancing pigs were Claudia’s concept. The campaign was extremely successful attracting both local and global visitors to World Square. Visitors were able to mimic the pig poses and post their photos on social media. The Pigs’ own hashtag, created especially for Chinese visitors, resulted in over 10 million views on Chinese microblogging website Sina Weibo.
Prior to the 2019 Lunar New Year campaign, Claudia was the curator of the City of Sydney’s Chinese New Year Festival (2016 - 2018), where she worked with Asian-Australian artists to create Lunar Lanterns, the 12 animals of the Chinese zodiac brought to life as enormous glowing lanterns. Claudia’s own lantern installation of Rabbits delighted visitors to the Festival when displayed in 2016, 2017, 2018, and 2019.
Already a vibrant cultural, entertainment and retail destination, the appointment of Claudia will help secure World Square’s reputation as the place to be for international calendar events as World Square is already considered a crossroads of cultures.
World Square is honoured to have Claudia Chan Shaw as its Cultural & Artistic Ambassador as she is already an integral part of Sydney’s cultural landscape. She will make a significant contribution across all of the cultural and artistic endeavours that World Square has built over the past few years.
Sydney-born Claudia is a well-known designer, curator and visual artist, represented by leading gallery Art Atrium. She is co-designer for acclaimed fashion label Vivian Chan Shaw and is perhaps most recognisable as co-host of the popular ABC TV series Collectors. She is also the author of Collectomania – from objects of desire to magnificent obsession (Harper Collins, 2012).
Claudia is also an arts commentator and a regular at the Art Gallery of NSW In Conversation series of interviews with leading contemporary Australian artists and also speaks on a range of topics from design and Art Deco to travel and culture. She has been painted for the Archibald Prize eight times. Claudia hosts and produces Arts Friday on 89.7fm Eastside Radio, where she interviews local artists and creatives. She is a regular contributor to Weekends with Simon Marnie on ABC Radio Sydney.
World Square is home to more than 100 retailers including fashion, essential services and a lively restaurant and lifestyle precinct. With close proximity to Chinatown and Thaitown, and an emerging Little Tokyo, World Square is a hub for Asian-Australians and the greater community.
In the coming months, World Square will be announcing some exciting activations created by Claudia, which will focus on both art and culture at World Square. These will include feature contributions to major cultural events in 2020, including Cherry Blossom Festival, Moon Festival, Golden Week and potential showcase of art and cutting edge design given Claudia’s many contacts and friendships in the artistic world. In addition, Claudia will continue to foster World Square’s existing relationship with Sydney Festival.