Superdry Launches their 'Jackets Made Better' Campaign
With a brand ethos of ‘quality, value and design’, Superdry are also adding 'sustainable' to their brand identity with the release of their AW22 Jackets Made Better Campaign.
The brand's ‘Jackets Made Better’ collection, features jackets filled with either responsibly Sourced Down fill or the recycled plastics of up to 30 plastic bottles per jacket and speaks to the wider goals of the global brand which seeks to become the most sustainable mainstream fashion brand in the world by 2030.
Seeking to raise awareness of the campaign and the wider issue of sustainability in fashion, the brand has appointed Australian actor Dan Ewing as the face of the international campaign.
The collection is now available to shop in-store at World Square (G Floor)